Building an AI Product to Improve High-Tech Sales

MIT SDM Systems Thinking Webinar Series

Bryan Pirtle, Cofounder and Chief Technology Officer, Nova.ai; SDM Fellow

Pirtle, Bryan1_pp

Bryan Pirtle, SDM ’13

Date: September 12, 2016

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About the Presentation

Today, almost every industry is being disrupted by the emergence of “intelligent software.” While software was once used simply to improve efficiency and workflow, now more and more businesses are demanding that software help them make smarter, more data-driven decisions. Perhaps surprisingly, this is even true in sales—especially in the high-technology sector. Modern technology sales teams demand software that offers a competitive edge in an increasingly complex and globalized world.

In this webinar, SDM fellow Bryan Pirtle, chief technology officer of Nova.ai, a sales technology startup, will:

  • provide an overview of the current technology sales ecosystem;
  • explain how his team successfully built an artificial intelligence (AI) product for the contemporary technology sales organization; and
  • explore how the trend toward smarter software and AI products is changing the way people buy and sell.

A Q&A will follow the presentation. We invite you to join us!

About the Speaker

Bryan Pirtle started his career as a consultant building dynamic e-commerce websites and consumer electronics, then he worked in the wine industry on big data and real-time control systems. He is now a co-founder and the chief technology officer of a sales technology startup, Nova.ai. Nova is a Y Combinator alumnus of the winter 2016 class and has just been accepted into the Salesforce.com incubator to accelerate its growth over the course of the six-month program. At Nova, Pirtle spends most of his time building technology and talking to customers about how to make their salespeople more efficient and data-driven. Pirtle is currently an SDM fellow.

About the Series

Sponsored by the System Design & Management (SDM) program at the Massachusetts Institute of Technology (MIT), the MIT SDM Systems Thinking Webinar Series features research conducted by SDM faculty, alumni, students, and industry partners. The series is designed to disseminate information on how to employ systems thinking to address engineering, management, and socio-political components of complex challenges. Recordings and slides from prior SDM webinars can be accessed here.