The WiSDM Symposium 2012

Description: Joan Rubin

Creating Value in Your Organization Using Systems Engineering

Tuesday, October 23rd, 2012
Luncheon at the MIT Faculty Club
Presentations and Networking at the MIT Tang Center


The WiSDM Symposium, sponsored by the MIT Women in System Design and Management (WiSDM), will be held on Tuesday October 23, 2012, as the afternoon session of the 2012 MIT SDM Conference on Systems Thinking for Contemporary Challenges.

WiSDM has invited accomplished female leaders across the industries of food and health, consumer products, and defense to discuss the application of systems thinking and systems engineering in their respective organizations.

You are invited to join us for this opportunity to learn about the benefits of systems engineering and to network with other women who are interested in engineering and management. Please use the SDM Conference link above if you would like to register for the full two-day conference, October 22-23.

11:45–1:15 pm Luncheon Program, Reinstating Food in Healthcare Systems Design

MIT Faculty ClubZoe Finch Totten, Founder and CEO of The Full Yield, Inc.; Consultant to the Healthcare and Food Industries; Ashoka FellowAfternoon session will be held in Wong Auditorium MIT Tang Center1:45–2:30 pmBusiness Transformation and Optimization through System Dynamics and Systems ThinkingHeidi Grenek, Western Hemisphere Post Sale Supply Chain New Product Launch Manager, Xerox Corporation2:30–3:15 pmThe Art and Science of Systems Thinking and Systems EngineeringEllen Ferraro, Director of the Systems Architecture, Design and Integration Directorate (SADID), Raytheon Company3:15-3:30pmKey Themes—Creating Value through Systems EngineeringTina P. Srivastava, Deputy Technical Director, Electronic Warfare, Raytheon; SDM Fellow 20113:30-3:45pmConference Wrap-upJoan Rubin, SDM Industry Co-director3:45-5:00pmNetworking Reception, Tang Lobby


Speaker Bios

Zoe Finch Totten

Founder and CEO of The Full Yield, Inc.; Consultant to the Healthcare and Food Industries; Ashoka Fellow

Raised by a cultural anthropologist, Ms. Finch Totten grew up in rural Central and Latin American and Australia as well as in the United States. Her exposure to older cultures and her family’s engagement in small-scale farming instigated her life-long interest in using the power of food to restore individual, economic, and cultural health.

Ms. Finch Totten’s highly differentiated and visionary approach to the healthcare crisis, The Full Yield, Inc., has received national attention from The New York Times, Fast Company, The Boston Globe, and Employee Benefit News and was the subject of the lead case in the 2011 Harvard Business School Agribusiness Executive Seminar.

In July of 2011, The Full Yield™ concluded a rigorous 18-month pilot test of both its integrated, 12-month health improvement and weight-loss programming for individuals and its collaborative business model. Partners in this successful pilot were Harvard Pilgrim Health Care, the #1 ranked commercial health plan in the United States for the past eight years, and Roche Bros. Supermarkets, a leading grocery chain in Massachusetts. With them The Full Yield™ worked with seven employers, spanning multiple industries and demographics (among them John Hancock, the City of Boston, and Draper Laboratory), three food service companies, and three food manufacturers. The Full Yield™ enrollees improved their blood pressure, cholesterol, weight, and BMI; increased their physical activity; and reported more energy, better sleep, and reductions in medications and stress. Notably, participants reported that their non-enrolled family members also improved their lifestyle habits and health.

Ms. Finch Totten is a Yale-trained nurse-midwife; an Ashoka Fellow (Ashoka is the largest association of leading social entrepreneurs in the world); and a member of the Harvard Business School agribusiness policy group PAPSAC (Private and Public, Scientific, Academic, and Consumer Food Policy Committee).

Abstract — Reinstating Food in Healthcare Systems Design

The United States spends more on healthcare and less on food (as a percentage of income) than any other country in the world. Yet more than 50% of Americans have at least one preventable lifestyle-driven chronic disease, and health-related productivity costs account for 75% of our annual 2 trillion dollar healthcare bill. These facts are potent evidence that our species and our culture are failing to thrive.

In this presentation, Ms. Finch Totten will discuss the ways in which food and food quality are critical to a systems design approach within the healthcare industry, and the ways in which multi-industry systems design more effectively engages, educates, and empowers people and reduces healthcare costs.

Heidi Grenek

Western Hemisphere Post Sale Supply Chain New Product Launch Manager, Xerox Corporation

Ms. Grenek ensures that Xerox’s spares and consumables networks are stocked in advance of new product offerings so that the corporation can meet the post-sale needs of its global customers. Ms. Grenek’s organization works closely with its value-chain partners to maintain a high level of service to customers while minimizing inventory and cost. In support of this optimization, and to facilitate assessment of the impact of proposed actions, she has championed development of a complex system dynamics model of the supply chain from order to fulfillment.

As manager of Xerox’s Design for Lean Six Sigma Program, Ms. Grenek was responsible for the development of a comprehensive program to enhance the skills of roughly 4,000 engineers, scientists, and marketing professionals. She represented Xerox on the International Council on Systems Engineering (INCOSE) Corporate Advisory Board. She is past chair of the Xerox Innovation Group’s Women’s Council and she co-chaired the 2007 International Women’s Conference for the Xerox Women’s Alliance. In 2007 Ms. Grenek opened Moonlight Creamery, an environmentally and socially responsible business that gives students entrepreneurial and leadership skills through job experience and mentoring.

Ms. Grenek has received awards from Xerox, United Technologies, and Cornell and in 2005 received a “Forty Under 40” award from the Rochester Business Journal. She holds a U.S. patent for her work on color printer architecture options, and she is a founding member of the MIT Sloan eBusiness Awards organizing committee.

Ms. Grenek earned a master’s degree in mechanical engineering and manufacturing at Cornell University, where she also earned her undergraduate degree. In addition, she holds a master’s degree in business administration from MIT’s Sloan School of Management.

Ellen Ferraro

Director of the Systems Architecture, Design and Integration Directorate (SADID), Raytheon Company

Dr. Ellen Ferraro leads an organization of over 950 people responsible for supporting all aspects of systems engineering including requirements definition, modeling and simulation efforts, system effectiveness, and operational analysis and algorithm development at Raytheon Company, a technology and innovation leader specializing in defense, homeland security, and other government markets with 2011 sales of $25 billion.

Since joining Raytheon in 1994, Dr. Ferraro has been involved in the analysis of scattering and propagation over the ocean. She has also investigated spread-clutter mitigation techniques for enhanced small-target detection as well as the use of expert system technology to aid in the counter-drug mission. Dr. Ferraro has authored and presented more than a dozen technical papers at conferences, universities, and Institute of Electrical and Electronics Engineers (IEEE) meetings around the world.

Dr. Ferraro received her doctoral degree in electrical and computer engineering from the University of Massachusetts at Amherst where she worked in the Microwave Remote Sensing Laboratory (MIRSL) under a NASA Graduate Student Research Fellowship. Her graduate research included development of an airborne radar altimeter for the investigation of surface and volume scattering from the Greenland ice sheet.

Dr. Ferraro is a member of the Institute of Electrical and Electronics Engineers. She was part of the IEEE 2007 Radar Conference Committee and was vice-chair of the IEEE 2010 Phased Array Conference. She is an active member of the Boston Section of the Society of Women Engineers (SWE) and is the recipient of the SWE 1999 Distinguished New Engineer Award, the Mass High Tech “Women to Watch in 2006” Award, and the SWE 2007 Emerging Leaders Award.

Abstract — The Art and Science of Systems Thinking and Systems Engineering

Systems Engineering and Systems Thinking are both needed to design complex systems in dynamic environments. Reports from the Department of Defense have shown that our current systems which are developed using traditional systems engineering processes only are often too expensive and take too long to be fielded. The government needs affordable systems that can be delivered quickly, but these complex systems need to meet continually changing threats and volatile security challenges. This talk will provide examples of how the art of systems thinking and systems engineering can result in effective solutions that can be adapted to meet current and future complex needs.

Tina P. Srivastava

SDM Fellow 2011
Deputy Technical Director, Electronic Warfare, Raytheon

Tina Srivastava is an experienced aerospace engineer, manager, and technical leader. Part of her academic work at MIT was geared toward applying systems thinking to the lean management model.

In her System Design and Management thesis, Srivastava outlined a services extension of the MIT Lean Advancement Initiative’s (LAI) Enterprise Self-Assessment Tool, which encompasses operations, maintenance, upgrades, repairs, and overhauls. The extension is intended to help companies get the most out of in-service systems. Srivastava presented the work, “Lean Effectiveness Model for Products and Services: Servicing Existing Systems in Aerospace and Technology,” at the 2012 International Council on Systems Engineering (INCOSE) conference in Rome.

Also at MIT, she collaborated on a review of the system of systems approach to analysis, design and development, using the U.S. Army’s abandoned Future Combat Systems (FCS) modernization program as an example. She and her colleagues identified key pitfalls in the methodology, noting that the scheme’s complexity made it hard to scope large projects, account for conflicts of interest among stakeholders, and contain cost and schedule.

While an undergraduate, Srivastava led a team of forty MIT students in the design, construction, testing and launch of a satellite.

Srivastava is a member of the Women in System and Design (WiSDM), INCOSE, and the American Institute of Aeronautics and Astronautics (AIAA). She is a volunteer for the Boosting Engineering Science &l Technology (BEST) and Inspiration and Recognition of Science and Technology (FIRST) student robotics competitions. She is frequently an invited speaker, including recently at Zonta International’s Amelia Earhart women-in-science events.

She holds a master’s in engineering and management from MIT and a bachelor’s in aeronautics and astronautics engineering from MIT with a minor from the Sloan School of Management. She has been published on topics including system of systems, design structure matrices, hybrid vehicle design, and advanced thermal management.

Joan Rubin

SDM Industry Co-director

Ms. Joan S. Rubin joined MIT in 2011 to lead the industry relations efforts for the System Design and Management Program and is currently the industry co-director for SDM.

Ms. Rubin brought to SDM 17 years of business development, marketing, market development, and strategic planning experience in the medical device field. She came to MIT from Covidien, a leading manufacturer of medical devices and supplies, diagnostic imaging agents, and pharmaceuticals, where she served as Vice President of Business Development. Prior to this role, Ms. Rubin was with Aspect Medical Systems, having joined the company in its startup phase several years prior to its November 2009 acquisition by Covidien. At Aspect, her roles included Vice President of Business Development, Senior Director of Global Partnerships, Director of Global Upstream Marketing, and Manager/Director of Market Development. Previously she worked as Manager of Surgical Marketing at Haemonetics Corp.

Ms. Rubin is a graduate of MIT’s Leaders for Global Operations Program, where she earned an SM in management from MIT Sloan and an SM in mechanical engineering. She holds an ScB in mechanical engineering from Brown University.

WiSDM Symposium committee:
Melissa Rosen, SDM ’11
Elizabeth Cilley Southerlan, SDM ’12
Tina P. Srivastava, SDM ’11

To learn more about WiSDM or MIT’s SDM Program, please contact