The Technology-Based Transformation of the Media Industry


Irving Wladawsky-Berger, PhD

MIT SDM Systems Thinking Webinar Series

Irving Wladawsky-Berger, PhD, Visiting Lecturer, MIT Sloan School of Management

Date: September 21, 2015

Download the presentation slides

About the Presentation

Just about every industry has been transformed by the relentless advances of digital technologies that have taken place over the past 20 years. But, like few others, the media industry continues to be severely disrupted by the digital revolution. Everything seems to be changing at once, from the way content is produced, delivered, and consumed, to the sources of revenue and profits. Globalization, deregulation, technological innovation, and the convergence of previously separate industries such as entertainment, communications, and consumer electronics has led to a highly turbulent media landscape.

This talk will explore some of the huge changes taking place in the media industry, with particular emphasis on the major negative, as well as positive, impacts of these changes. The presentation will examine the similarly transformative changes that are taking place in other industries and will map out the innovations and cultural changes required to help companies not only survive but thrive amid such major technology-based transformations.

A Q&A will follow the presentation. We invite you to join us.

About the Speaker

Dr. Irving Wladawsky-Berger retired from IBM in May 2007 after a 37-year career with the company, where his primary focus was on innovation and technical strategy. He led a number of IBM’s companywide initiatives, including the Internet, e-business, supercomputing, and Linux. From March 2008 to June 2014 he was a strategic advisor at Citigroup, working on innovation and technology initiatives such as the transition to mobile digital money.

Since 2005, Wladawsky-Berger has been writing a weekly blog,, which has also been published in The Wall Street Journal’s “CIO Journal” since April 2012.

He is a strategic advisor on innovation at HBO and at MasterCard, visiting lecturer at MIT’s Sloan School of Management, adjunct professor at the Imperial College Business School, and executive-in-residence at New York University’s Center for Urban Science and Progress. He is a member of the board of directors of Inno360 and the Corporation for National Research Initiatives, and he serves on the advisory board of the University of Southern California’s Annenberg Innovation Lab.

Wladawsky-Berger received an MS and a PhD in physics from the University of Chicago.

About the Series

The MIT SDM Systems Thinking Webinar Series, sponsored by the System Design & Management (SDM) program, features research conducted by SDM faculty, alumni, students, and industry partners. The series is designed to disseminate information on how to employ systems thinking to address engineering, management, and socio-political components of complex challenges.