Using Systems Thinking in a Travel Industry Startup


MIT SDM Systems Thinking Webinar SeriesOmer Granot

SDM Alumnus Omer Granot, Cofounder and CEO, Cancelon

Due to the sensitive nature of this topic, the recording and slides will not be available.

Date: June 17, 2013

About the Presentation

More than $10 billion is lost annually by travelers and businesses that have made nonrefundable hotel reservations they cannot use. Presenter Omer Granot cofounded the startup Cancelon to provide a virtual marketplace for travelers wishing to sell and/or buy nonrefundable hotel reservations. Hotels and other travel-related companies can also sell and/or buy unsold or unused reservations through Cancelon; hotels’ listings are free!

Granot will provide a high-level overview of how his team is addressing several technical, business, and socio-political challenges using systems thinking. These include:

  • Projecting market growth and development
  • Continuing to strengthen cybersecurity
  • Managing big data
  • Decreasing response time
  • Securing a new round of financing to take Cancelon to the next level
  • Expanding partnerships with other companies working in online travel and social media
  • Continuing to improve the product, adding features, and enhancing the customer experience

Additional information:

About the Speaker

Omer Granot, cofounder and CEO of Cancelon, has extensive experience in IT. As an SDM alumnus, he holds an S.M. in engineering and management from MIT. He also earned a B.Sc. in computer science and mathematics from Ben Gurion University of the Negev.

About the Series

The MIT System Design and Management Program Systems Thinking Webinar Series features research conducted by SDM faculty, alumni, students, and industry partners. The series is designed to disseminate information on how to employ systems thinking to address engineering, management, and socio-political components of complex challenges.