2013 Systems Thinking Conference Speaker Bios and Presentation Videos

Speakers Panelists

John Baker

Founding Member, The Data Sciences Group; SDM Alumnus

Speaker Bio

John Baker

Abstract — SDM and Tomorrow's Data-Driven Manager

The exponential growth of data presents a challenge for companies, which naturally seek competitive advantage by hiring the best data-driven managers. This presentation will explore how the qualitative skills developed through SDM's systems curriculum can help industries meet this challenge. These skills include: ERBA, system architecture, system dynamics, systems engineering, and leadership. An example will illustrate how SDM graduates build analytics/data science platforms and groups, derive the externally delivered value-added process of analytics, and analyze needs and the relationships among stakeholders. The wrap-up will underscore the benefits of these skills—making it possible to quickly and thoroughly determine the value of analytics at virtually any organization by leveraging the skills learned through the SDM curriculum.



Sandro Catanzaro

Cofounder, Senior Vice President of Analytics and Innovation, DataXu; SDM Alumnus

Speaker Bio

Sandro Catanzaro

Sandro Catanzaro is the founder of DataXu, a groundbreaking digital marketing business. Drawing on his business and science background, he co-invented the real-time optimization algorithm at the core of the DataXu platform.

Catanzaro has two master's degrees from MIT—an S.M. in engineering and management earned through SDM and an S.M. in aeronautics and astronautics. Prior to attending MIT, Catanzaro launched several successful businesses in his native South America, including one that was acquired by Unilever. He has a B.S. in mechanical engineering from Universidad de Buenos Aires.

Abstract — Value-Creation-Driven Analytics



Pat Hale

Executive Director, System Design and Management, MIT; Senior Lecturer, Engineering Systems Division, MIT

Speaker Bio

Pat Hale

Pat Hale joined MIT in 2003, following a 22-year career in the US Navy. Since that time, he has led the MIT Graduate Certificate Program in Systems and Product Development, a one-year graduate certificate program that is part of the MIT System Design and Management (SDM) program. He is currently executive director of SDM. His professional interests include the application of systems engineering in commercial product development, complex naval system design, and engineering process frameworks and methods.



Troy Hamilton

SDM '97, CIO, NYSE Technologies, Infrastructure Solutions, NYSE Euronext

Speaker Bio

Troy Hamilton

Troy Hamilton is CIO for the Infrastructure Solutions Group within NYSE Technologies, the commercial technology provider for NYSE Euronext, a leading global operator of financial markets and provider of innovative trading technologies. The Infrastructure Solutions Group provides best-in-class managed services, a secure global network, hosting and co-location services, a capital markets community cloud platform, and infrastructure on demand for a range of customers requiring next-generation performance and expertise for mission-critical and value-added trading services.

Hamilton has more than 15 years of experience in system development roles, ranging from global head of quality to CIO. He has been a key contributor to two successful startups: Datek Online (now TD Ameritrade) and Vonage. As an SDM alumnus, he received a master's degree in engineering and management from MIT in 1999. He can be reached at www.troyh.org or by email at troyh@sloan.mit.edu.

Abstract — A Holistic Approach to Integrating Big Data and Strategy: Lessons from the Financial Services Industry

The financial services industry faces several big data challenges. These include handling massive volumes of data daily, retaining historical data, and providing online access while managing the proliferation of data analytics platform costs as well as the long development life cycle for analytics, data, and the system complexity manifesting within silos. The industry must also cope with a lack of data integration, the difficulty of keeping up with shrinking end-of-day operations windows, security, challenging low-latency throughput, and overreliance on information technology staff. This presentation will examine how a holistic systems approach can provide a strategic framework for addressing these challenges.



Brian J. Ippolito

President and CEO, Orbis Technologies; SDM Alumnus

Speaker Bio

Brian J. Ippolito

Abstract — The Big Data ROI: How Big Is Big?

Transforming a big data vision into profitable reality requires a significant investment in human and capital resources. Senior executives naturally hope for a big return on investment (ROI) but often discover that results fall short of the expectations they had based on big data hype. This presentation will discuss how to determine realistic big data ROI from a systems viewpoint—specifically integrating the technical, managerial, and sociopolitical components—to prosper and succeed. In language that can be adapted to any industry, Mr. Ippolito will describe:

  • methods for identifying big data ROI expectations;
  • strategies for addressing common barriers to success; and
  • success stories, failures, and lessons learned.


J. Bradley Morrison, Ph.D.

Senior Lecturer, Engineering Systems Division, MIT; Associate Professor of Management, International Business School, Brandeis University

Speaker Bio

J. Bradley Morrison, Ph.D.

Dr. J. Bradley Morrison studies dynamically complex problems in organizations, organizational change, and management using the tools of system dynamics. His research centers on why organizations find it difficult to do what they want to do. Morrison focuses on implementation problems, which he has studied in several contexts, including in process improvement settings and at firms adopting lean manufacturing practices. He tries to understand why some cases lead to successful implementation, while others end in failure. For example, why do apparently well-intended actions often bring outcomes that differ greatly from people's expectations? How do the actions some managers take foster the very problems they are attempting to solve? His research is strongly rooted in organizational theory, with a methodological emphasis on interpretation through the lens of system dynamics.



Joan Rubin

Industry Codirector, System Design and Management, MIT

Speaker Bio

Joan Rubin

Joan S. Rubin joined MIT in 2011 to lead the industry relations efforts for the System Design and Management (SDM) program and is currently the industry codirector for SDM.

Rubin brought to SDM 17 years of business development, marketing, market development, and strategic planning experience in the field of medical devices. She came to MIT from Covidien, a leading manufacturer of medical devices and supplies, diagnostic imaging agents, and pharmaceuticals, where she served as vice president of business development.

Prior to this role, Rubin was with Aspect Medical Systems, having joined the company in its startup phase several years before its November 2009 acquisition by Covidien. At Aspect, her roles included vice president of business development, senior director of global partnerships, director of global upstream marketing, and manager/director of market development. She previously worked as manager of surgical marketing at Haemonetics Corp.

As a graduate of MIT's Leaders for Global Operations, Rubin earned an S.M. in management and an S.M. in mechanical engineering from MIT. She holds an Sc.B. in mechanical engineering from Brown University.



Challenges: Leveraging Big Data for Business Value, Panel

This panel will look at how companies are leveraging big data for business value. Drawing concrete examples from their own companies, panelists will endeavor to separate the hype surrounding the promise of big data from the reality. Panelists will explore the major challenges companies face in implementing big-data solutions, as well as the transformative opportunities they expect to see in the future. Audience questions and comments welcome.



Puneet Batra, Ph.D.

Former Chief Data Scientist, Kyruus

Panelist Bio

Puneet Batra

Dr. Puneet Batra is one of the top data scientists in New England. He was most recently the chief data scientist at Kyruus, where he led efforts to improve the efficiency and quality of the US healthcare system by analyzing the nation's most comprehensive database of claims data and physician information. Batra was previously the lead analytic scientist at Aster Data, where he created new algorithms, data products, and product strategies for Fortune 500 companies using their petabyte-scale data assets. He has worked at two of the world's largest experimental facilities, the Fermilab Tevatron and CERN's Large Hadron Collider, to identify anomalies and propose new models of fundamental physics. He has held research positions at Harvard, Stanford, and Columbia universities. Batra completed his B.A. at Harvard University and has a Ph.D. in physics from Stanford University.



David Dietrich

Advisory Technical Education Consultant, Global Education Services, EMC

Panelist Bio

David Dietrich

Mona Vernon

Senior Director, Emerging Technologies, Thomson Reuters; SDM Alumna

Panelist Bio

Mona Vernon

Mona Vernon leads the Emerging Technologies group at Thomson Reuters. She is leading the charge on how to create an effective culture of innovation at Thomson Reuters with a focus on external innovation and reaping the benefits of open innovation. Vernon holds a B.S. and M.S. in mechanical engineering from Tufts University and an S.M. in engineering and management from MIT as a graduate of SDM, where her research focused on the role of customer experience in digital business strategy. Prior to joining Thomson Reuters, she worked in technology startups in product development and management roles.



Irving Wladawsky-Berger, Ph.D.

Vice President Emeritus, IBM; Visiting Lecturer, Sloan School of Management and Engineering Systems Division, MIT

Panel Moderator Bio

Irving Wladawsky-Berger, Ph.D.

Media Sponsor

MIT's System Design and Management Program wishes to thank the following for its generous support of the MIT Conference on Systems Thinking for Contemporary Challenges.

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