System Design and Management

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Systems Dynamics-Based Strategies for Introducing Alternative Fuel Vehicles in India

MIT SDM Systems Thinking Webinar Series

Abhijith Neerkaje, Program Manager, SanDisk, and SDM Alumnus
Sergey Naumov, Ph.D. Student, MIT Sloan School of Management, and SDM Alumnus

Download the presentation slides

Date: September 9, 2013

About the Presentation

In order to reduce greenhouse gas emissions and oil consumption, India urgently needs to devise effective strategies for introducing fuel-efficient, nonpolluting, alternative fuel vehicles (AFVs) into the marketplace. The challenge: In India as in many countries, the internal combustion engine is the dominant vehicle power train. This has resulted in significant tailpipe emissions in congested cities.

In 2013, the Indian government unveiled the National Electric Mobility Mission Plan to promote AFV sales in a coordinated manner. Although many similar, well-intentioned programs have been tried previously, the creation of sustainable AFV markets has remained a challenge. This webinar will outline how a multiplatform systems dynamics model can be used to explore the dynamics of adopting AFVs in India. In particular, participants will learn about using systems dynamics for:

  • modeling consumer choice;
  • modeling growth in consumer demand; and
  • understanding how the coevolution of auxiliary resources, such as refueling infrastructure, affects adoption of a new technology.

We invite you to join us!

About the Speaker

SDM alumnus Abhijith Neerkaje was a Tata Fellow while at MIT. Currently a program manager at SanDisk, he has more than six years of experience leading new product introductions at General Electric. He is passionate about frugal engineering design, sustainability, and education.

Currently a Ph.D. student in the MIT Sloan School of Management, SDM alumnus Sergey Naumov has extensive experience in IT, energy, networking, and telecommunications. He has served as head of information technology at a Moscow-based battery manufacturer and R&D director at a startup energy storage company in Germany.

About the Series

The MIT System Design and Management Program Systems Thinking Webinar Series features research conducted by SDM faculty, alumni, students, and industry partners. The series is designed to disseminate information on how to employ systems thinking to address engineering, management, and socio-political components of complex challenges. Recordings and slides from past presentations can be viewed at

Abhijith Neerkaje

Abhijith Neerkaje

Sergey Naumov

Sergey Naumov

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