How to Secure and Grow Your Islands of Profit


MIT SDM Systems Thinking Webinar SeriesJonathan L.S. Byrnes

Jonathan L.S. Byrnes, Senior Lecturer, MIT

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Date: October 21, 2013

About the Presentation

“Islands of profit” is a term for the 20 percent to 30 percent of a business that provides all reported profits, subsidizing the 30 percent to 40 percent of the business that actually loses money. If you can secure and grow these islands of profit, you will retain the best customers for years, reaping huge profits and growth. If you fail to do so, your competitors will freeze you out of the best parts of the market for a long time.

This webinar will provide insights on how to accelerate your profitability through precision market targeting and sales execution. Dr. Jonathan L. S. Byrnes will describe how companies both large and small can increase market share while lowering costs and attracting new customers. He will cover:

  • How to lock in and grow the most profitable customers while reducing costs;
  • How to sell the most profitable products to the best customers to increase profits;
  • How to match sales and marketing resources to the best profit and growth opportunities; and
  • How successful companies have achieved this and how they managed the changes.

We invite you to join us!

About the Speaker

Dr. Jonathan L.S. Byrnes is an acknowledged authority on profitability management, with extensive experience spanning healthcare, transportation, software, retail, financial services, distribution, and other industries.

He has authored more than 100 books, articles, cases, notes, and expert submissions, including the award-winning Islands of Profit in a Sea of Red Ink. He is the founding partner and CEO of Profit Isle, which combines big data and change management to accelerate profitability of client revenues.

About the Series

The MIT System Design and Management Program Systems Thinking Webinar Series features research conducted by SDM faculty, alumni, students, and industry partners. The series is designed to disseminate information on how to employ systems thinking to address engineering, management, and socio-political components of complex challenges.