MIT SDM Systems Thinking Webinar Series
Todd Reily, Lead Human Factors Engineer, The MITRE Corporation
Date: June 20, 2011
About the Presentation
Today’s consumer technology market has evolved in complexity and interconnectedness at an ever-increasing rate. As these products and services become increasingly intertwined, the opportunity for overwhelming the people that use them has heightened tremendously. As a result of this situation, the importance of “user experience” design has risen in the eyes of most organizations. However, many of these same organizations continue to produce poorly designed products or complicated service experiences because they fail to understand that great experience design does not come from an isolated design stage, but from a fully integrated design and engineering process that elevates user experience. The difference is subtle but significant. The difference is systems thinking. This webinar presents a systems-based, design-centric framework for producing great product or service experiences. It will demonstrate the importance of this type of approach for understanding markets, developing concepts, providing vision, managing uncertainty, crafting requirements, creating prototypes, and testing new markets.
About the Speaker
Todd Reily (SDM ’10) has over a decade of experience in the public and private sector in roles that range from internal support to consulting, as a designer or design lead, in activities including behavioral research, conceptual user experience animations, and interactive prototypes. He has consulted on design projects for the most prominent organizations in the consumer product, pharmaceutical, financial services, and defense industries.
Reily is currently pursuing a master’s of science in engineering and management on a part-time basis in MIT’s System Design and Management program. Reily is applying his skills in user experience design and engineering psychology to the principles of system design in an effort to develop innovative methods in product and system development. Reily also holds a BS in engineering psychology from Tufts University. While at Tufts, Reily served as president of the Human Factors & Ergonomics Society and received the De Florez Prize in Human Engineering.
Reily’s full-time professional role is as a lead human factors engineer at The MITRE Corporation, a federally funded not-for-profit research and development center based in Bedford, MA. Reily’s primary responsibility is to support MITRE’s customers by identifying human-based issues and addressing them with design-driven solutions and innovative user experience designs. Prior to MITRE, Reily was a lead usability analyst at Human Factors International, the world’s oldest and largest usability and design consulting firm. In that role, Reily consulted for high-profile clients in a range of industries, from home and entertainment to enterprise and financial services.
About the Series
The MIT System Design and Management Program Systems Thinking Webinar Series features research conducted by SDM faculty, alumni, students, and industry partners. The series is designed to disseminate information on how to employ systems thinking to address engineering, management, and socio-political components of complex challenges.