MIT SDM Systems Thinking Webinar Series
Bruce Cameron, PhD
Lecturer, MIT Engineering Systems Division
Date: January 14, 2013
About the Presentation
Companies pursuing platform strategies focus heavily on market strategy and product development, often leaving procurement and supply chain decisions to downstream supporting business units. Supply chain organizations are faced with heavy investments in process complexity to manage common parts, but do not necessarily internalize the system-wide benefits of sharing parts. This webinar will explore the contract levers available to firms to incentivize commonality in their supply chains, and will discuss best practices for incorporating feedback into product development decisions.
About the Speaker
Bruce Cameron, PhD, is a lecturer in MIT’s Engineering Systems Division and a consultant on platform strategies. At MIT, he ran the MIT Commonality Study, a 16-firm investigation of platforming returns. His current clients include Fortune 500 firms in high-tech, aerospace, transportation, and consumer goods.
About the Series
The MIT System Design and Management Program Systems Thinking Webinar Series features research conducted by SDM faculty, alumni, students, and industry partners. The series is designed to disseminate information on how to employ systems thinking to address engineering, management, and socio-political components of complex challenges.