MIT SDM Systems Thinking Webinar Series
Mark Moran, SDM ’09
Manager of Portfolio Management and Marketing Operations, Enterprise Advanced Marketing Group, John Deere
Date: October 31, 2011
About the Presentation
Enterprise change is hard, especially for mature, successful companies. Many of the keys to accomplishing enterprise change come from seeing the enterprise itself as a complex system. This presentation will discuss many of the ingredients necessary for an enterprise to change itself and acquire new capabilities. It will be based on Moran’s experience with enterprise change efforts at John Deere.
About the Speaker
Mark Moran is the Manager of Portfolio Management and Marketing Operations for John Deere’s Enterprise Advanced Marketing Group. In that role, he leads a team responsible for front end innovation and portfolio management for Deere’s Accelerated Innovation Process. For most of his 13-plus years with John Deere, Moran has been involved in managing and leading large information technology programs, including deploying open systems to the enterprise data center, building out Deere’s Internet infrastructure, building a redundant data center, and deploying RFID and related technologies throughout John Deere’s value chain from suppliers to dealers. Prior to joining John Deere, Moran was a civil engineer focused on airport construction.
Moran received his BS in general engineering from the University of Illinois at Urbana-Champaign in 1993, and his MBA from the University of Iowa in 2003. He is an alumnus of MIT’s System Design and Management Program, which is co-sponsored by MIT’s School of Engineering and the MIT Sloan School of Management, and received an SM in engineering and management from MIT in 2011.
About the Series
The MIT System Design and Management Program Systems Thinking Webinar Series features research conducted by SDM faculty, alumni, students, and industry partners. The series is designed to disseminate information on how to employ systems thinking to address engineering, management, and socio-political components of complex challenges.