Agenda: 2015 MIT SDM Conference on Systems Thinking for Contemporary Challenges

A Whole Systems Approach to Product Design and Development

Tuesday, October 6, 2015
Back-to-the-Classroom Preconference Seminars (additional fee)
Wong Auditorium, MIT

1:00 – 2:00 p.m. Registration
2:00 – 2:05 p.m.

Welcome and Overview, SDM Back to the Classroom

Joan S. Rubin, SDM Industry Codirector, MIT

2:05 – 3:30 p.m.


Concept Generation

Pat Hale, Executive Director of System Design & Management and Senior Lecturer, MIT

3:30 – 5:00 p.m.

MIT IDM—Prototyping and Strategy

Matthew S. Kressy, Director of Integrated Design & Management and Senior Lecturer, MIT; Founder, Designturn

Wednesday, October 7, 2015

MIT SDM Conference on Systems Thinking for Contemporary Challenges: A Whole Systems Approach to Product Design and Development

Wong Auditorium, MIT

7:00 – 8:00 a.m. Registration and Continental Breakfast
8:00 – 8:15 a.m.

Welcome

Pat Hale, Executive Director of System Design & Management and Senior Lecturer, MIT

Overview

Joan S. Rubin, Industry Codirector, System Design & Management, MIT

8:15 – 9:15 a.m.

Can Managers Contribute to Design that Creates Competitive Advantage? (Keynote)

Neal Yanofsky, Chairman, Cheddar’s Scratch Kitchen; Board Member and Senior Advisor, Snap Kitchen

9:15 – 10:15 a.m.

Why Digital Health Technologies and Analytics Are Not Enough: Building Community to Foster Healthier Lifestyles (Keynote)

Todd P. Coleman, Ph.D., Associate Professor of Bioengineering, University of California–San Diego (UCSD); Director, Neural Interaction Laboratory, UCSD; Codirector, Center for Perinatal Health, UCSD

10:15 – 10:30 a.m.

Break

10:30 – 11:30 a.m.

Driving Early Stage Design Through Design Processes

Maria C. Yang, Ph.D., Associate Professor of Mechanical Engineering, MIT

11:30 – 12:45 p.m.

Lunch

Morss Hall, Walker Memorial, Building 50, MIT

12:45 – 1:45 p.m.

Conceptualizing and Executing Product Design in an Emerging Market

Matt Harper, Cofounder and Chief Product Officer, Avalon Battery; SDM Alumnus

1:45 – 2:00 p.m.

Break

2:00 – 3:00 p.m. Improving Decisions in Complex System Development Using Technology Readiness Levels

Steven D. Eppinger, Sc.D., Professor of Management Science and Innovation, MIT; General Motors Leaders for Global Operations Professor of Management, MIT; Codirector, System Design & Management and Integrated Design & Management, MIT

3:00 – 4:00 p.m.

How to Make (and Not Make) Something People Want
Shaun Modi, Cofounder, TM

4:00 – 4:10 p.m

Wrap-up and Closing

Joan S. Rubin, Industry Codirector, System Design & Management, MIT

4:10 – 5:30 p.m.

Networking Reception

6:00 – 9:00 p.m.

SDM Information Session

Morss Hall, Walker Memorial, Building 50, MIT